The main purpose of packaging is to protect the product and keep its content safe during transport, handling, and storage. But this is so much more than just protecting the product. Genius packaging designs are also effective marketing tools that can attract consumers. If the package is well-made, it entices people to choose the product over other competitors. However, the design shouldn’t only be visually appealing – it also needs to be practical and should emphasize the brand’s best features.
Living in the era of social media, genius packaging designs have become as crucial as the products themselves. As seen on the influx of people sharing ‘unboxing’ moments across the internet, products showcasing aesthetic packaging often draws more attention. Many businesses are taking advantage of this rising trend to introduce their products on the online platform. With most people paying a lot of attention, not just on the product but also on the packaging, an innovative and unique package design has become an incredibly powerful marketing tool.
Genius Packaging Designs
Brilliant – Just Laid Eggs – #design #packaging #branding by @Springettslive https://t.co/Yd7eLcRXv0 via @TheDieline pic.twitter.com/Juv7iZTtni
— Laura Stadler (@lsdzin) December 28, 2015
We here at Awesome Inventions love to hype awesome and practical packaging designs whenever we see one. We had our previous list of the most genius and the coolest packaging designs we’ve found on the internet. And we’re sure you can’t get enough of these clever design ideas. So, here’s our latest collection of the most creative packaging designs that practically sell themselves.
Trident gum packaging [1240×877] pic.twitter.com/Ga09yiwWdK
— OculArt (@ocullart) May 28, 2018
#CreativePackaging Designs That Practically Sell Themselves ?
Buttcheeks Tan-Thru Bikinis ? #PackagingButtcheeks is a retailer of swimwear, mostly bikinis from Brazil… ??https://t.co/IK5LZWpVMB @KeensDesign#creative #design #marketing#PackagingDesign #PackagingIdeas pic.twitter.com/BcaUvNhzsh
— Ken Chow (@KenKChow) July 18, 2019
#CreativePackaging Designs That Practically Sell Themselves ?
Ford Ranger Extreme: Matchbox ?? #PackagingFord was introducing the Ranger Extreme, a Limited Edition model… https://t.co/w1U3IBwH6L @KeensDesign #creative #design #marketing#PackagingDesign #PackagingIdeas pic.twitter.com/tf0ZDHCm9y
— Ken Chow (@KenKChow) July 20, 2019
Chinese vendor sells peaches packaged in panties ? pic.twitter.com/PfMXQVZPUr
— Meg (@heresmega) July 31, 2014
Rose Oolong Tea/Goldfish Tea Bags created by Charmvilla.
Goldfish Tea Bags are made entirely by hand via a 16-step process requiring exquisite handcrafted skills by Taiwanese artists pic.twitter.com/lw6JOwBcBE— eosNext (@eosNext) December 28, 2021
Packaging of Festina, a company which produces waterproof watches. pic.twitter.com/MkBtQIUiJs
— World’s Best Ads (@BestOfAds) June 21, 2015
You can’t go far wrong in life with #NYC-themed #spaghetti – right? #packaging pic.twitter.com/JFKAMndxiA
— PH Laminators (@PHLaminators) May 13, 2015
Perfect idea for an parmesan grater! 3 flavours – truffle, pesto and chilli! #parmesan #pencil pic.twitter.com/N9F4ZSjLmN
— Chefparade (@chefparadecz) April 4, 2014
Gnome Bread Packaging
Designed by Lo Siento Studio pic.twitter.com/kL5I9mjrLy— Sales Source (@salessourceco) December 27, 2014
Embalagens Criativas – Germanium Body Soap pic.twitter.com/I2zwjLldit
— Guia da Embalagem (@guiadaembalagem) September 10, 2013
Its Monday once again! Can we just take a moment to appreciate Thelma’s cookies? That #packaging is sheer brilliance! pic.twitter.com/HTBLKK9Hhx
— Ink Print Solutions (@WeLovePrintInk) March 2, 2015
Paper bag illusion for Shumensko beer #opticalillusion pic.twitter.com/VoyViotpMI
— Aarathi (@aartibhat) January 11, 2014
Awesome packaging design for Fit Buns, High Protein. pic.twitter.com/dtxRbWm1Ac
— World’s Best Ads (@BestOfAds) June 11, 2015
We love this – flower packaging for Blossom Cava Sparkling Wine created by PACKLAB in Finland. #design #innovation pic.twitter.com/cVEcbjJuzL
— Elite Graphix (@Elite_Graphix) November 24, 2014
Blood of Grapes human heart shaped wine bottle is kinda genius https://t.co/ooahKbH6EZ pic.twitter.com/m6okTiOmnI
— Scott Kerr (@scott_kerr) February 23, 2018
[ENJOY #CREATIVE] #Packaging: BEEHIVE #HONEY SQUARES BY LACY KUHN pic.twitter.com/DVHwhiYw4c
— Jim.G.Lane (@jim_g_lane) September 7, 2014
This excellent example of #packagingdesign comes from Poilu. The natural hairs of some paintbrushes have been dyed to give the illusion of moustache & beard combos. Not only do we love that but check out the awesome font at the top of the handle! #Packaging #Marketing #creative pic.twitter.com/ObDQrJzqfh
— OTNO (@WeAreOTNO) March 24, 2018
In terms of marrying design and packaging features, I think we can agree Bla Bla Biscuits is a great example! https://t.co/EQnzqAYmHV pic.twitter.com/ydKFkIQzy8
— DCP – Brand & Packaging Design Agency (@wearedcp) September 3, 2017
Bees Knees create a lovely brand experience the instant their honey pack is opened by simply using #print inside its #packaging! pic.twitter.com/PqlKFmEQNA
— Smurfit Kappa (@smurfitkappa) September 26, 2016
Packaging says “Black Melon Bread” but I just can’t get Andre’s fro outta my head. ;p pic.twitter.com/alarTaKf
— Ed Cordova (@edcordova13) June 24, 2012
40P Example: Principle 5, Merging – musical-note earphone packaging pic.twitter.com/P24jUNfCOM
— Darrell Mann (@darrellmann) June 30, 2021
[ENJOY #CREATIVE] #Packaging #Design: #Smirnoff Caipiroska peelable bottle by J Walter Thompson pic.twitter.com/vFwy7SIUyo
— Jim.G.Lane (@jim_g_lane) May 17, 2014
Ripped from the interwebs
Butterfly tea time#packaging #graphicdesign #butterfly #tea #drink #food pic.twitter.com/HdJMvmhIRz— Artist_Mary (@78Dezynes) January 26, 2016
Dog lovers will agree that the packaging design of WhiteBites dog chews is simply irresistible! pic.twitter.com/YrPIxwNwsQ
— Designer (@Designpackagin1) March 31, 2017
Hahahaha! Say No To #Smoking!! Cool Coffin-Shaped #Cigarette Case pic.twitter.com/tMLZLXt5D9
— Ginger Spice (@indayGinger) January 17, 2015
BEEloved exceptional honey #packaging is a real eye-catcher pic.twitter.com/8ylATqMqrO
— SHELF life (@shelfLfe) March 20, 2013
Powerful landmine campaign uses ketchup sachets to drive awareness. #creative #marketing pic.twitter.com/qeFn4a7QHN
— Leandri Janse van Vuuren (@Lean3JvV) July 3, 2015
Ripped from the interwebs
KAKA caramel corn #packaging #food #cheesedreams #graphicdesign #corn #nom pic.twitter.com/0kiT1fqsL3— Artist_Mary (@78Dezynes) December 28, 2015
Cool Packaging Design of Couleur Nouveau Wine ? pic.twitter.com/bFP0wCZEoq
— Colorè Vie Ads (@ColoreVieAds) August 7, 2014
“The best thing since sliced bread” Notebook. I love the design, where can I pick up a loaf? pic.twitter.com/jKo2FHFS4d
— Cavera Inc. (@caverainc) April 24, 2014